The overused "social age" metaphor is a good place to start. We are all now connected to almost every single person we know well enough. And a lot of others that we don't. David McRaney argues that there are a few psychological reasons people like to have as many friends on their list as they do. Every single person now knows more about you than they ever needed to, because of only one reason. You. It's this itch that doesn't leave you, a tease that doesn't feel corrupt. The need to portray oneself as better is pervasive. We all have our own definitions of our 'better'. There are some that would describe their 'better' as more well read, more well traveled, more popular, more creative, more successful professionally, more attractive and countless other aspects of one's life. And here's your easiest chance to portray a larger than life image of yourself. Without leaving the comfort of your desk. So you do it too. It starts of...